Cross-Selling Grupo Crónica

 Cross-selling is a sales strategy that allows an organization to offer its customers new products and services that were not originally part of their purchasing decision. Under these conditions, both parties benefit: on the one hand, the organization's sales increase, while at the same time, customer satisfaction increases.

In a corporation, the opportunities to provide incremental benefits to customers multiply, as not only can complementary products or services be offered, but a very wide range of resources can be made available to meet their needs or interests.

The OLMOS GROUP has a significant presence in the healthcare, media, and insurance markets, with a large number of organizations within its membership. This week, the Crónica Group Newspaper and Evolución Seguros , both part of the group, launched a joint promotional campaign, offering discounted insurance coverage to the publication's subscribers.


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Diario Crónica is a widely distributed media outlet in Argentina with nearly 60 years of experience and widespread public recognition. Evolución Seguros has been in the insurance market for 70 years, offering a wide range of coverage.

At Fersys, we support our client by creating a responsive landing page for all types of devices where the contract can be requested, and a processing platform for these requests that acts as a back office for the telemarketing team, channeling operations with the corresponding dashboard that includes all the relevant metrics for commercial management.